Job Description

Job Req ID: 44517
Location:
Delhi, IN
Function: Marketing/Digital
About:
Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India's leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly 'Digital India' by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.



Role



AGM- Postpaid Marketing





Function / Department



Marketing





Location



Delhi (UPW)





Band



M2





Job Purpose



Achieve Revenue with the help of plans designed, upsell campaigns, promotional schemes and targeted offers, other usages and maintaining healthy realized rates





Key Result Areas/Accountabilities



• Minimize Churn and Increase retention through design & execution engagement and retention schemes for Consumer Subs
• Conceptualize / Develop and implement Loyalty Schemes/plans for retention and Revenues
• Campaign Management
• Ensure profitability of Upsell and Customer communication tools
• Design Competitively priced Commercial structure for Postpaid Products
• Structure and Design Postpaid Plans, UAT for the retail which are competitive in the market and help in driving acquisitions and revenue
• Migration of Subs to new plans with comprehensive Communication plan
• Design and Implement Promotional Schemes, quality based suggestions on customer engagement schemes
• Product Improvisation from time to time to remain Relevant. Commutation and storytelling for the product and maintain buzz in the market
• Subs, Usage & Revenue Tracking
• Daily, monthly tracking of key performance indicators at sub level
• Design, conceptualize all Business Process along with CS Team with Improvisation from time to time to
• increase customer experience
• Increase Visibility and Awareness in of Brands through the Postpaid Business
• Design / Conceptualize along with Brand Team various communication models like Posters, banners, leaflets, other elements, etc
• Contribute to the NPS & TNPS of the circle
• Analyze & suggest measures to improve Store & Manpower productivity to achieve channel Postpaid Acquisition targets including COCA Payouts.
• Design / Conceptualize along with Brand Team various communication models like Posters, banners, leaflets, other elements, etc
• Contribute to the NPS & TNPS of the circle
• Analyze & suggest measures to improve Store & Manpower productivity to achieve channel Postpaid Acquisition targets including COCA Payouts.



Core Competencies, Knowledge, Experience



• Excel/SAS/BI
• Analytics
• CLCM
• 4-7 years of experience in Product Management


Vodafone Idea Limited (formerly Idea Cellular Limited)

An Aditya Birla Group & Vodafone partnership