Job Description

About Company:It is a global consulting service and systems integrator that operates in over 90+ countries, delivering solutions with a unique blend of digital innovation and robust, industry-strong processes. With our promise to help our customers "scale at speed," we design future state solutions for industry leaders and offer innovative digital experiences that enable them to transform and scale at speed. Our aim is to enable enterprises, associates, and society to Rise for a more equal world, future readiness, and value creation.:We are seeking a skilled and experienced Adobe Campaign Developer/Lead/Architect to join our team. The ideal candidate will have extensive experience with Adobe Campaign Classic (required), Adobe Campaign Standard, Adobe Experience Platform (AEP), and Adobe Journey Optimizer (AJO). This role will work closely with our marketing and technical teams to design, implement, and manage complex campaign workflows and customer journeys, ensuring optimal personalization and targeting for our business objectives.Responsibilities:Adobe Campaign Management: Develop, implement, and maintain Adobe Campaign workflows, customer journeys, and campaigns. Create complex campaign structures, segmentation, and automation processes.Architecture & Design: Lead the architectural design and implementation of Adobe Campaign Classic and other Adobe solutions, such as Campaign Standard, AEP, and AJO. Ensure all campaign solutions are scalable, optimized, and aligned with best practices.Customization & Optimization: Customize and optimize Adobe Campaign Classic for performance, efficiency, and reporting accuracy. Create advanced audience segments and personalized content for targeted marketing.Integration & Data Management: Work with cross-functional teams to integrate Adobe Campaign with other marketing systems, CRM platforms, and databases, ensuring seamless data flow and usage across campaigns.Technical Support & Troubleshooting: Provide technical support for Adobe Campaign implementations, troubleshoot issues, and ensure timely resolution for both development and operational teams.Mentorship & Leadership: Guide and mentor junior developers, conduct code reviews, and ensure compliance with Adobe Campaign best practices and industry standards.Reporting & Analytics: Develop and maintain reporting dashboards and analytics to track campaign performance, identify trends, and provide actionable insights for optimization.Requirements:Experience: Minimum 5 years of experience with Adobe Campaign Classic (required) and exposure to Adobe Campaign Standard, AEP, and AJO.Technical Skills:Strong proficiency in Adobe Campaign Classic, including workflows, scripting, APIs, and integration.
Experience with HTML, JavaScript, SQL, and XML for campaign customization.
Knowledge of Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO).
Experience integrating Adobe Campaign with CRM systems, data lakes, and other platforms.
Analytical Skills: Strong analytical skills for segmentation, reporting, and optimization. Knowledge of campaign performance metrics and KPIs.Communication Skills: Excellent verbal and written communication skills, with the ability to work collaboratively across departments.Education: Bachelor\'s degree in Computer Science, Information Technology, or a related field (preferred).Preferred Qualifications:
Adobe Campaign Certification
Experience with Adobe Analytics and Adobe Target
Experience in Agile project management or Scrum methodologyJob Role: Adobe Campaign Developer/Lead/Architect (Campaign Classic, AEP, AJO)Job Type: Full TimeWork Mode: Hybrid (12 Days a Month from Tech M Office)Experience: 5 Years to 12 YearsCTC Range: 25 LPA to 35 LPALocation: PAN IndiaNotice Period :Immediate to 60 Days & Serving NP

People Prime Worldwide