Job Description

:Job Responsibilities1 Create SDR and BRD references implementation plan design data layer and Own end to end Implementation of Analytics solution2 Implement deploy measurement strategies and manage setups for tools such as Adobe Analytics Adobe Target Marketing pixels via Adobe Launch3 Hands on experience and profound understanding of Adobe Analytics Web SDK4 Exposure to Adobe Analytics functions like Admin Configurations Processing rules Marketing Channel Set up Report Suite Creation configuring a launch property from scratch5 Use of Adobe Analytics creating effective reporting dashboards in AA workspace which provide meaningful insights to customer6 Good capability in finding and creating relevant accelerators7 Manage the implementation and administration of tools e g Adobe Analytics Adobe Launch and good to have Tealium Ensighten GTM knowledge8 Sound knowledge of Report suites setup Data configuration and collection setup Data warehouse and data feeds setup9 Data Layer Implementation experience based on W3C CEDDL recommendations as well as EDDL10 Understand the underlying implementation principles needed for precise customer journey mapping in Adobe Analytics11 Architect robust and scalable digital data collection systems enabling marketeers and analysts to gain insights on user behavior and engagement12 Translate business requirements into robust technical solutions capable of continually measuring the business outcomes13 Engagement with and consultation of product managers marketing teams business representatives while understanding their business requirements14 Enable necessary configurations for on prem 1st party and 3rd party data collection solutions on a given digital asset using a TMS and traditional approach15 Implement and manage setups for tools such as Adobe Analytics Adobe Target Marketing pixels via Adobe Launch16 Work in collaboration with Dev teams17 Audit the existing Analytics strategy and fine tune implementation as needed18 Coordinate with stakeholders and write clear requirements for implementation19 Gather document and help form guide client business requirements key performance indicators and other functional and or technical requirements20 Act as an SME and key technical support for internal users of Tag Management System and Digital Analytics Platform troubleshooting and dealing with Vendor Support teams as well as with other cross functional teams when required21 Support clients developers and third parties throughout the implementation process for smooth and collaborative execution22 Good understanding of Data regulations Cookie consent management and consent based marketingSkills:Adobe Analytics - CampaignAbout Company:LTIMindtree is a global technology consulting and digital solutions company that enables enterprises to reimagine business models and accelerate innovation through digital technologies. Powered by more than 84,000 entrepreneurial professionals across more than 30 countries, LTIMindtree caters to over 700 clients. We are a Larsen & Toubro Group company with the combined strength of erstwhile Larsen and Toubro Infotech and Mindtree. Our extensive domain and technology expertise helps drive superior competitive differentiation, customer experiences, and business outcomes. For more information, visit https://www.ltimindtree.com.

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