Job Description

Mission:

The mission of the position "Admission Officer" at Dr. B. Lal Institute of Biotechnology is managing the admission process for undergraduate (UG) and postgraduate (PG) courses in Biotechnology and Microbiology, as well as IBT courses. The role includes overseeing the admission pipeline, improving conversion rates, and implementing referral marketing strategies. Job Responsibilities: Admission Management: • Handle the end-to-end admission process for UG and PG Biotechnology and Microbiology courses.
• Manage admissions for IBT courses, ensuring timely and accurate processing of applications.
• Coordinate with prospective students, parents, and educational counselors to provide information and assistance.
• Organize and conduct admission interviews and entrance tests, if applicable.

Conversion Rates: • Track and analyze the conversion rates from inquiries to enrolled students.
• Develop and implement strategies to improve conversion rates.
• Maintain accurate records of all interactions and follow-ups with prospective students.
• Identify and address potential barriers to enrollment.

Referral Marketing: • Design and execute referral marketing campaigns to attract prospective students.
• Encourage and manage referrals from current students, alumni, and faculty.
• Monitor and report on the effectiveness of referral marketing efforts.
• Create and distribute promotional materials to support referral campaigns.

Communication and Outreach: • Develop and maintain relationships with high schools, community colleges, and other educational institutions.
• Represent the institution at educational fairs, open houses, and other outreach events.
• Provide regular updates and reports to the admissions committee and management.
• Utilize social media and other digital platforms to engage with prospective students.

Customer Service and Data Management: • Respond promptly to inquiries via email, phone, and in-person meetings.
• Provide excellent customer service to prospective students and their families.
• Guide prospective students through the application process, providing clear and accurate information.
• Maintain and update the admissions database with accurate and up-to-date information.
• Generate reports and provide insights based on admission data.
• Ensure compliance with institutional policies and regulatory requirements related to admissions.

Qualifications: • MBA in Marketing or Master's degree in a related field.
• Proven experience in admissions, student recruitment, counseling or a related field.
• Strong communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Proficiency in Microsoft Office and CRM software.
• Knowledge of marketing principles and referral marketing strategies.
• Excellent organizational and time-management skills.