Primary Role : Affiliate Marketing- Manage overall mobile delivery and ad ops of the company.- New Publisher Acquisition.- Client Retention.- Delivery Partners Management - Platforms, SSP, DSP, Publishers & Affiliates.- Handling Publisher Engagement and Retention.- Acquiring Potential partners.- Negotiating terms with all new and existing publishers.- Forming/negotiating strategic alliances with new and existing online partners.- Exploring and expanding inventory for Mobile content offers for Value added services.- Finding and strategizing new sources of inventory for performance campaigns.- Media planning for various Mobile advertising activities.- Provide operational and monetization plans for campaigns and clients.- Revenue Generation & Growth.- Integrate and Implement the mobile publishing tools and best practice system.- Manage and mentor other Mobile Pillars - such as Ad Monetization, Production, and Operations.- Must have an understanding of integrations with platforms such as Branch, Appsflyer, Adjust & others.- Must have knowledge about all sorts of mobile ad frauds and their types to tackle such situations.- Must have knowledge of all fraud detection tools such as Protect 360, Mfilter, and others. (ref:updazz.com)
updazz .com
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