Job Description

Amazon Account Manager (Marketplace & PPC)Key Responsibilities :Amazon Store Management :- Create and manage Amazon product listings, ensuring accuracy, quality, and compliance with Amazon& guidelines.- Optimize product titles, descriptions, and images for maximum visibility and conversion.- Monitor inventory levels and work to prevent stockouts and overstock issues.- Implement pricing strategies to remain competitive and maximize profitability.- Manage customer reviews and feedback, proactively addressing issues and enhancing the brand& reputation.- Manage and create A+ content for the storeAmazon Advertising :- Plan, create, and optimize Amazon Advertising campaigns, including Sponsored Products,Sponsored Brands, and Sponsored Display.- Conduct keyword research to identify high-value search terms and monitor advertising performance.- Allocate budgets effectively to achieve advertising goals and maximize ROI.- Implement A/B testing to refine ad copy and product targeting.Market Research:- Stay updated on Amazon trends, competitors, and product opportunities.- Identify emerging product categories and niches for potential expansion.- Analyze customer reviews and feedback to inform product improvements and marketing strategies.Performance Analytics:- Regularly analyze and report on sales, conversion rates, and other key performance metrics.- Utilize Amazon Seller Central and third-party analytics tools to gain insights into customer behavior and trends.- Provide recommendations for optimizing product listings and strategies based on data analysis.Compliance :- Ensure compliance with Amazon\'s policies and guidelines, including product detail pages and advertising standards.- Keep abreast of changes in Amazon policies and algorithms to maintain adherence.Requirements :- Proven experience as an Amazon Specialist with a successful track record of managing and growing sales on the platform.- Strong familiarity with Amazon Seller Central and advertising platforms for US & UK audience- Excellent analytical skills, with the ability to derive insights from data and make data-driven decisions.- Proficiency in keyword research and search engine optimization (SEO) on Amazon.- Strong communication skills to collaborate with cross-functional teams and vendors.- Knowledge of e-commerce best practices and industry trends. (ref:updazz.com)

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