Job Description

Applies subject matter knowledge to solve common and complex business issues within established guidelines and recommends appropriate alternatives. Works on problems of diverse complexity and scope. May act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process. Exercises independent judgment within generally defined policies and practices to identify and select a solution. Ability to handle most unique situations. May seek advice in order to make decisions on complex business issues. Plan, execute and measure image-building, awareness building and/or promotional/demand generation programs and contact strategies across an industry, sales channel or business. Plan, execute and measure point-of-sale and/or packaging materials and programs. Lead the qualification and management of customer references across a business, industry or geography, and provide timely, quality customer references to internal clients (PR, AR, sales, marketing, etc.). Manage assigned agencies or contractors as needed. Establish, track and measure business group or country measurements of success (calls, clicks, leads, revenue, TCE, etc.). Manage program budgets as assigned. BA or BS in Communications, Marketing or Business Administration. 5+ years of experience in direct marketing, communications or marketing. Solid writing and editing skills- some peer or manager edits typically needed. Solid organization and program management skills. Ability to link communications plans and activities to business results.

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