Job Description

Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.



Your Role and Responsibilities

• Develop a deep understanding of the priority industry, client's AI business priorities (e.g., initiatives and challenges) and key senior/C-suite buyers for assigned accounts. Leverage available dashboards and insights.
• Be well versed in IBM's AI for Business campaign, the AI use cases and entry points, and how they can solve customer pain points.
• Work with sales to prioritize the order and timing to roll out marketing plans by micro clusters.
• Leverage the pre-defined set of assets and experience elements (3+3+3) designed for senior level executives to create targeted customer journeys for each micro-cluster and an overall account/cluster flight plan. Strategy and plans to be updated as AI adoption increases.
+ The plan should reflect actions for each prioritized micro-cluster an account appears in and should leverage marquee account participation.
+ Plot micro-cluster journey maps using examples in micro-cluster kits.
+ 20% customization as needed should be leveraged for 3+3+3 assets
+ For experiential elements, ensure support from consulting, client engineering and innovation studios to deliver
• Coordinate across technology, consulting and demand strategy to develop a common engagement plan to achieve 4+ engagements by VP+ in 60 days (with the goal of 2+ interactions being live).
• Measure quality of engagements with continuous feedback between marketing and sales, leveraging the executive dashboard and account cards
• Ensure all information on marketing AND sales engagement (consulting led, tech led) is always up to date in ISC and can be leveraged in account cards. This includes, but not limited to:
+ Collection of all account participants at events (e.g., bespoke, standard, industry)

Tracking of personalized and customized e-mails sent by sellers, executive advocates, MD and CLP to clients, incl. in-person interaction and business development activities with clients such as visits to innovation studios, small panels.
+





Required Technical and Professional Expertise

• Digital and social marketing experience
• 7+ years marketing experience in B2B technology arena
• Strategic business planning acumen
• Analytics and insight-based decision making
• Narrative development and communications



Preferred Technical and Professional Expertise

• Sales management and go-to-market understanding
• Strong presentation and executive level communication
• Multi-disciplinary collaboration, agile work approach



About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

This job requires you to be fully COVID-19 vaccinated prior to your start date and proof of vaccination status will be required before your start date. During the Onboarding process you will be asked to confirm your vaccination status, in case you are unable to get vaccinated for any reason, you can let us know at that stage. Please let us know if you are unable to be vaccinated due to medical or religious reasons. IBM will consider such requests on a case by case basis subject to submission of required proof by the candidate before a stipulated date.

Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.


Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.


Are you ready to be an IBMer?



About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.



Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.




At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.



Location StatementWhen applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience.



For additional information about location requirements, please discuss with the recruiter following submission of your application.



Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.