Job Description

Duties and responsibilities of an Account Executive

Your routine tasks are likely to include:


• Meeting clients to discuss their advertising needs
• Working with account planners to devise a campaign that meets the client's brief and budget
• Presenting campaign ideas and costings to clients
• Briefing the creative team who will produce the adverts
• Negotiating with clients, solving any problems and making sure deadlines are met
• Checking and reporting on the campaign's progress
• Keeping in contact with the client at all stages of the campaign
• Managing the account's budget and invoicing the client
• Making 'pitches' to win new business


You would usually handle three or four non-competing accounts at the same time.



Account Executive working hours

Your basic working hours will be between 9am and 6pm, Monday to Saturday although you may have to work longer if you have deadlines to meet.



You will be office-based but will also travel to meet clients.



Advertising is a very popular career among graduates, and competition for jobs is strong. Jobs are advertised in the national and trade press, on the IPA website and by specialist recruitment agencies. However, not all jobs are advertised, so you could also find work by approaching agencies directly, and through making contacts in the industry.



With experience, you could progress to become an Account Manager or Director. Eventually you could become an Agency Director, or set up your own agency.