Job Description

Growth Manager (Clevertap, MoEngage, Netcore, Gupshup)

:

AbhiBus is looking for a creative, analytical, and intuitive person with a strong understanding of driving new user acquisition, existing user engagement, old user retention and churn reduction using Martech platforms.

Roles & Responsibility:

- Analyse and optimise all growth channels including Email marketing, Content Marketing, Referral marketing, SMS & WhatsApp marketing.

- Leverage market research and audience insights to think creatively about segmenting, targeting, and reaching potential customers with the appropriate channels and messages.

- Increase new user transaction rate across all platforms

- Engage existing users to improve LTV

- Reduce uninstall rate by understanding such cohort needs & improving app engagement

- Improve referral marketing by implementing growth ideas

- Work with cross-functional teams, including product and engineering teams to identify growth opportunities

- Collaborate with marketing team to promote all the campaigns across Emails, Push Notifications, SMS and whatsapp channels

- Support digital marketing team to improve conversion rates

- Measure & report metrics from respective growth channels

- Try out new and emerging marketing opportunities, platforms, and acquiring users for zero or as close to zero as possible marketing spends.

- When stuff works, transitioning it to traditional online marketeers to scale.

- Culling out stuff that isn\'t working.

Must Have:

- Should have 2-4 years of experience in campaign management using emails, push notifications, SMS & whatsapp channels

- Hands-on experience with Marketing Automation tools like Clevertap, MoEngage, Netcore, Gupshup, Amazon SES etc

- Obsession with measurement and analytics. Prior experience with A/B testing tools, Google Analytics etc. is a big plus.

- Know basics of digital marketing & HTML

Qualifications:

- B.Tech/B.E. from a Tier 1 college. MBA is a plus.

- At least 2 years of prior experience in driving growth and engagement for the internet and mobile products.

- Prior experience in startups and in launching and growing internet and mobile products from zero to millions of users is a big plus.

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