Job Description

Position : Head of MarketingLocation : MumbaiOverview : - The Marketing Head is a key leadership role responsible for developing and implementing comprehensive marketing strategies to drive business growth, brand awareness, and customer acquisition. This position requires a seasoned marketing professional with a proven track record of developing and executing successful marketing initiatives across various channels.You are Role :Responsibilities :Strategic Planning :- Develop and implement a comprehensive marketing strategy aligned with overall business goals.- Analyze market trends, competitor activities, and customer insights to identify opportunities for growth.Brand Management :- Develop and maintain the company\'s brand identity, ensuring consistency across all marketing channels.- Oversee the creation of marketing collateral, ensuring it aligns with brand guidelines.Digital Marketing :- Lead digital marketing initiatives, including SEO, SEM, social media, email marketing, and other online channels.- Monitor and analyze the performance of digital campaigns, optimizing strategies for maximum effectiveness.Advertising and Promotion :- Plan and execute advertising campaigns across various media channels.- Collaborate with advertising agencies and media partners to ensure optimal placement and exposure.Product Marketing :- Work closely with product teams to develop marketing strategies for new and existing products.- Create compelling product messaging and positioning to drive sales.Team Leadership :- Build and lead a high-performing marketing team, providing guidance, mentorship, and professional development.- Foster a collaborative and innovative team culture.Budget Management :- Develop and manage the marketing budget, ensuring efficient allocation of resources for maximum ROI.- Monitor and report on marketing expenditures.Required Qualifications :- Bachelor\'s degree in Marketing, Business Administration, or related field; Master\'s degree preferred.- Proven 7 to 10 years of experience in a senior B2B marketing role, preferably within the Event Industry, Building Material or Real Estate.- Demonstrated success in developing and implementing B2B marketing strategies that resulted in revenue growth.- Strong leadership and people management skills with the ability to inspire and motivate a team.- Exceptional strategic planning and analytical abilities with a data-driven approach.- Excellent communication and interpersonal skills for effective client relations.- Ability to thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously.- In-depth knowledge of B2B marketing tactics, technologies, and best practices.- Proficiency in marketing analytics and tools for campaign performance tracking and reporting.- Proven ability to drive innovation and creativity in B2B marketing initiatives. (ref:updazz.com)

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