Job Description

Position Overview:A1 Apps is looking for a Marketing Associate to drive and support our app marketing, advertisement, and analytics efforts. This role is perfect for someone eager to grow in the app marketing space while working in a fast-paced, startup environment. You will collaborate closely with the marketing and development teams to execute campaigns, analyze performance, and contribute to overall marketing success.Key Responsibilities App Marketing:- Assist in developing and executing marketing strategies for app growth.- Optimize app store presence through ASO, competitor analysis, user acquisition, A/B testing, and retention tactics. Ad Campaigns:- Plan and manage ad campaigns across Google Ads, Meta Ads (Facebook/Instagram), and other platforms to drive user acquisition and engagement.- Conduct hygiene checks and monitor policy compliance on Google Ads. - Analytics & Performance Tracking:- Analyze marketing performance and provide actionable insights for optimization.- Work with tools like Google Analytics, Firebase, and Google Play Console to generate reports and track KPIs. Content & Collaboration:- Work with the design team to create ad copies, visuals, and marketing materials.- Align with cross-functional teams to ensure marketing strategies support overall business objectives. Market Research:- Stay updated on industry trends, competitor strategies, and user behavior to identify new opportunities.Requirements & Skills:- Bachelor's degree/certification in Marketing, Business, or a related field (Preferred, not mandatory).- 2+ years of experience in marketing, preferably in app marketing and advertising.- Strong understanding of ASO, app marketing strategies, and paid advertising platforms.- Proficiency in Google Ads, Meta Ads, Google Analytics, and Firebase.- Excellent analytical skills to interpret data and drive insights.- Strong written and verbal communication skills.- Proficiency in Excel and marketing analytics tools.- Self-motivated, detail-oriented, and problem-solving mindset.Why Join A1 Apps? - Industry Exposure: Get hands-on experience in the growing app industry and learn the latest user acquisition strategies.- Startup Culture: Work in a dynamic, fast-paced environment where your ideas matter and have an immediate impact. - Creative Freedom: Experiment, innovate, and execute marketing campaigns with a fresh perspective. - Collaborative Team: Be part of a passionate and close-knit team that values creativity and results. - Work-Life Balance: 5-day work week with a supportive and balanced work culture. - Ready to grow your career in app marketing?Apply today and be part of A1 Apps' exciting journey! (ref:updazz.com)

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