Job Description

Job Responsibilities :- Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition. - Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. - Designs, builds, and maintains our social media presence. - Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed. - Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). - Identifies trends and insights, and optimizes spend and performance based on the insights. - Brainstorms new and creative growth strategies through digital marketing. - Plans, executes, and measures experiments and conversion tests. - Collaborates with internal teams to create landing pages and optimize user experience. - Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. - Identifies critical conversion points and drop off points and optimizes user funnels. - Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results. - Maintains digital marketing staff by recruiting, selecting, orienting, and training employees. - Maintains digital marketing staff job results by counseling employees; and planning, monitoring, and appraising job results. - Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities. - You will have a strong existing knowledge of Meta, Facebook and Google Ads, with at least five of experience in setting up, managing, and optimizing campaigns.Digital Marketing Manager Qualifications/Skills : - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate - Creating and maintaining client relationships - Coaching and subordinate involvement - Managing processes - Self-motivated yet customer-focused - Proficient in marketing research and statistical analysis - Able to develop budgets - Familiar with financial planning and strategyJob Requirements : - Bachelor\'s or master\'s degree in marketing or a related field - Proven working experience in digital marketing, particularly within the industry - Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns - Experience in optimizing landing pages and user funnels - Experience with A/B and multivariate experiments - Solid knowledge of website and marketing analytics tools - Working knowledge of ad serving tools - Experience in setting up and optimizing PPC campaigns on all major search engines (ref:updazz.com)

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