Job Description

Creativity for AllChanging the world through digital experiences is what Adobe\'s all about. We give everyone\xe2\x80\x94from emerging artists to global brands\xe2\x80\x94everything they need to design and deliver exceptional digital experiences! We\'re passionate about empowering people to create beautiful and powerful images, videos, and apps and transform how companies interact with customers across every screen.We\'re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!We know that people are the differentiator in our business, and that\'s why we want to meet you!A bit more about the roleAs a Principal Product marketing manager, Adobe Express, APAC, you will define the regional product marketing strategy, campaign strategy and growth levers for the digital business. You will have a customer-centric approach, which is customer insights led and data driven. The ideal candidate will be an independent player with strong ownership of the business and demonstrated ability to influence in a matrixed environment.Role is based in Noida, India.What you\xe2\x80\x99ll do

• Own the product marketing strategy and success of Adobe Express for priority markets within Asia Pacific.
• Be the expert in customer insights, market trends, competitive landscape, and growth levers for your product in priority countries within Asia Pacific.
• Influence the corporate team with regional market data/insights to influence the product strategy and roadmap.
• Collaborate with the APAC cross-functional team such as campaign marketing, media, PR, GTM, and partnership teams to execute the country strategy with excellence.
• The key outputs expected of the role will include,

• Customer and Market insights.
• Target audience definition and needs.
• Marketing strategy, value proposition and messaging.
• Growth levers across product, GTM, pricing, partnerships etc.
• Annual strategic plan defining the priority categories and product strategy.
• Defining success metrics/OKRs for the growth levers.
• Category budget planning.

Requirements

• 10-15 years of experience in Marketing/Consulting with at least 5 years of product marketing experience in B2C digital products.
• Fluent in one or more Indian languages and full proficiency in English language.
• Proficient in market research and application of research & data analytics to identify customer insights.
• Ability to think critically and strategically, lead leadership reviews and influence at multiple levels within organization.
• Have experience in the leadership role in highly matrixed multinational organizations.
• Confident communicator with strong verbal, and written communication skills
• Highly collaborative work style, and global cultural awareness

Adobe for AllAdobe strives to create an environment where our employees can do their best work and drive their career growth and development based on their personal goals. From fair-pay practices to Employee Networks and programs designed to make everyone feel included, we\'re committed to fostering a diverse and inclusive workplace for all.Take the plunge and jump inLiking what you have read and keen to jump in? Thinking you might not have all the skills we are looking for? Just take the plunge and apply \xe2\x80\x93 we know that by bringing together a diverse group of people, we become so much better together. We\'d love to see where we can help drive Creativity for All together.Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of gender, race or colour, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status.Required Skills Product marketing, strategy, budgeting, SAAS, Digital ProductWork Timings ISTInterview Process VirtualAug 20, 202410 - 15 Years Exp.1 Vacancy

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