TAM Media Research Pvt. Ltd.

TAM Media Research Pvt. Ltd. oTAM is a joint venture between Nielsen (India) Pvt Ltd & Kantar Market Research. TAM monitors Advertising Expenditure in Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division called Eikona - An Earned Media Planning, Audit & Advisory. oIn 2007, the joint venture introduced RAM (Radio Audience Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI. oTAM Media Researchs objective is to fuel media insights that will drive the growth of the Indian Media Industry S-Group is the consulting wing of TAM Media Research. Many of the broadcasters turn to S-Group projects to get a finer understanding of audience behavior which will help them in fine-tuning their programming, scheduling, marketing, distribution and sales strategies. S-Groups forte in delivering meaningful insights to clients stems from the ability to analyze audience behavior at a micro level, ability to use cross functional databases and the ability to use analysis tools effectively. Hence most of S-group work involves working with databases and analyzing data. COMPANY WEBSITE:http:\\www.tamindia.com.