RP-SG FMCG (Guiltfree Industries Limited)

Company Name: RP-SG FMCG (Guiltfree Industries Limited)Company Description: About us Year 2016 – This was when the RP-Sanjiv Goenka group envisioned a foray into the FMCG Business. RP-SG FMCG’s strategic intent is to innovate disruptively and create Brands & Products that are genuine & desirable to the Consumers. With this in mind, we ventured into the Foods business with one intent – offer healthier and guilt-free snacking options which consumers can have anytime, anywhere, as much. This resulted in the incorporation of our FMCG firm - Guiltfree Industries Limited (GIL) – in Jan'17. And so began our brand story – a healthier snack offering which also scored high on the taste factor. In Apr'17, a new force in the snack foods space came into existence – GIL’s first brand “Too Yumm!”. Since its inception, GIL has been growing at a break-neck pace, beating industry records. Within just a year, ‘Too Yumm!’ achieved an annual Sales Rate of INR 200 Cr. by growing at 15-20% MoM – one of the fastest in the country to do so. By FY1819, ‘Too Yumm!’ is all set to become a INR 600 Cr. brand with its distribution across India and beyond. In Dec'17, Virat Kohli came aboard as our Brand Ambassador. And we all know that a fitness icon like Virat won’t sign-off with a brand unless he genuinely believes in the value proposition – In our case, truly guilt-free snacks to binge on. We’ve also grown inorganically by acquiring Apricot Foods – a mass-market snack company based in Gujarat. Apricot’s brand ‘eVita’ is already clocking INR 200 Cr. revenues and is poised to grow bigger. By following organic & inorganic growth trajectories, we at RP-SG FMCG are all set to venture into other FMCG categories, create a portfolio of brands that are disruptive & genuine and achieve a revenue of INR 10,000 Cr. within 5 years. With the RP-SG group itself scaling new heights, with annual revenues of INR 23,000 Cr.+ & assets ~INR 41,000 Cr.; we know that an extraordinary journey has just begun.