IFMR LEAD is an India based non-profit research organisation. Through our rigorous research efforts, we provide practitioners and decision-makers scientific evidence to devise effective solutions for pressing development challenges in South Asia. Our work addresses vital socio-economic objectives to foster the economic growth of individuals, low-income households, and small enterprises. We collaborate with leading academics, development specialists, government agencies, and industry experts for research design, implementation and dissemination, in areas that are integral to accelerate the socio-economic and financial development of poor households For Initiative please visit : www.cashlesscatalyst.org To know more about IFMR LEAD Please visit : www.ifmrlead.org