Fever 104 FM

Company Name: Fever 104 FMCompany Description: 'FEVER' is part of the HT Media group and has been successfully operating its Radio business in Delhi, Mumbai, Kolkata ,Bangalore and Chennai. Fever Audio Tools and Fever Entertainment are two other critical lines of businesses which also form an integral part of Fever. Fever has become one of the most preferred brands for youth and excels in providing ‘Money can’t buy experiences’ as it continues to provide complete dominance in Bollywood Music, Sports and local connect. Fever in 2014 launched the biggest CSR in the history  of Radio, ‘Fever Voice of Change’ that focuses on bringing a demonstrable change in society. As part of the Phase III Radio frequency auctions (2015), Fever has emerged as the biggest investor winning frequencies in Mumbai, Delhi, Hyderabad and UP:Fever is now the only Radio Company to have 2 stations in the biggest FM markets of Delhi & Mumbai. Our strategy is to segment the radio-listening market into two distinct spaces – Radio Nasha which plays ‘Cool Retro Music’ and Fever FM that plays ‘Contemporary Hit Bollywood Music’. The two differentiated radio stations offer advertisers a choice of two sets of audiences to meet their needs better.Fever is the first company to successfully acquired a station in Chennai and with the station in Hyderabad, we will now have a presence in each of the 6 Metro marketsIn UP, our footprint is across 7 cities – Lucknow, Kanpur, Agra, Allahabad, Aligarh, Bareilly & Gorakhpur