Cross Section Media

Company Name: Cross Section Media Company Description: Literally, the first mover in tourism communications in India, Cross Section began its journey over four decades. With Destination India, India’s first tourism magazine, in 1975, the first tourism seminar in 1976, the first B2B trade show, SATTE, from 1994 till 2011. We continue to innovate, with BITB as an industry-driven conference forum and Destination India as a magazine in print and online. We at Cross Section Media have 40+ years of specialization in the communication industry with a focus on travel, tourism and hospitality sectors. This has been a unique participation in India’s emergence in tourism and travel. Travel Trade Journalism – Pioneering Initiatives Ours has been a pioneering journey with numerous firsts – Launched India’s first independently produced tourism magazine – Destination India(1975) Produced the first text book on Indian tourism (1978) Successful Tourism – Planning and Management– by PN Seth, former Deputy Director General, Department of Tourism, India Organized the first industry seminar on Indian tourism, with over 50 captains of Indian industry participation, held at Claridges Hotel, New Delhi. It was inaugurated by then minister of Tourism and Civil Aviation, Shri Raj Bahadur (1976) and featured the likes of Inder Sharma, Nari Katgara, Camelia Panjabi, Inder Sethi, Avinash Kohli, and Bhagwan Gidwani, among others. Produced the first ever daily newspapers, onsite locally printed, at a tourism industry conference in Srinagar. At the annual convention of Travel Agents Association of India. (1984), and continued to publish these over 25 years running at every TAAI convention. Produced India’s first annual sales guide for travel agents overseas, Destination India Travel Planner, later also on CD in 1985, endorsed for many years by tourist offices of Ministry of Tourism, around the world. Launched India’s first travel trade tabloid – Travel Trends Today– 1984 Set up the New Delhi Hoteliers Forum, bringing together 18 General Managers of 5-star properties in Delhi and NCR to create mutual awareness and to understand best practices for each other – early 1990s.  Organized India’s first national and international Buyer-Seller Meet with over 300 foreign buyers, SATTE, that later grew into one of Asia’s biggest tourism exhibitions (1994-2011) and went on do this show for 18 years, hosting over 4,500 overseas hosted buyers from over 50 countries. Among the first to recognize synergy between Cinema and Tourism, partnered with the Film and Television Producers GUILD over 10 editions of CinemaScapes, also called Cinema Tourism Summit,that brought together destination promoters and marketers to meet with the film fraternity. Honours and Achievements We have been privileged to be honoured by both industry and government- First honoured by President of India, Giani Zail Singh, for Best Produced Colour Print Folder (1977) – Folder on Patiala, produced for Punjab Tourism. Honoured by the Government of India for the Most Innovative and Unique Tourism Project ( 1996) Honoured by Ministry of Tourism, Government of India for pioneering travel trade journalism in the country. Award given by Minister Jagmohan, then Minister for Tourism and Culture. Honoured by Travel Agents Association of India with their Shyam Sunder Poddar Trophy in Bangalore for pioneering new initiatives. Honoured by Travel Agents Association of India at their annual convention in London for 25 years of association as a travel trade magazine. Awarded by Indian Association of Tour Operators at their annual convention in Agra Email: sudhakar.joshi@bitb.org Telephone: 8130594167