V P Placement
s one of the companys main ambassadors, front office executives try to build excitement and convey information. At a college admissions office, for instance, they may pass out welcome folders to students and their parents to look at while they wait for an interview. A front office executive at a resort may ask patrons if they are familiar with the organizations reward program and explain how it operates. Before guests leave, front office execs may hand them cards to rate satisfaction or insist they take a complimentary company-logo pen.