Bajaj Corp Ltd
Bajaj Corp Ltd is part of Bajaj Group which has interests in varied industries including Sugar, Consumer Goods, Power Generation and Infrastructure Development. Bajaj Corp is the second largest company in the Shishir Bajaj Group of companies. The history of Bajaj Corp dates back to 1953 when Mr. Kamalnayan Bajaj established Bajaj Sevashram to market and sell hair oils and other beauty products.
Bajaj Corp Ltd is the 2nd largest player in the overall hair oils segment with the Key brand - Bajaj Almond Drops Hair Oil. Our flagship brand, i.e. Almond Drops is the Market leader with over 62% market share* of LHO market with positioning and commands one of the highest per unit price in the industry.
Bajaj Corp manufactures and markets other major brands i.e. Bajaj Brahmi Amla, Bajaj Amla Shikakai and Bajaj Jasmine Hair Oil. In 2013, the company acquired the Nomarks Brand, in line with the Vision of the Organization. With this acquisition, we have also ventured in to the 9000 Cr Skin Care Category.
The company and has grown at a very healthy rate over the years. Our growth rate in terms of CAGR and absolute exceeds the category that we operate in, as well as the Industry standards.
The BCL structure lays great emphasis on people development. We provide our people the opportunity to advance and learn new businesses / processes / skills. Our established distribution network provides us the required strength for future growth in existing as well as new products. This is supported by the strong brand recall of ‘Bajaj’ both in the rural and urban markets. This also takes into consideration strong management, its experience in the FMCG industry and strong promoter background.
COMPANY WEBSITE:http:\\www.bajajcorp.com\